InsideFood Message Board
Sign up Calendar
 
 
 


Reply
  Author   Comment   Page 1 of 2      1   2   Next
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #1 
Anyone have an idea whats going on at Dawn Foods? Higher prices, shredding staff and HR running things into the ground?
0
Stupid is as stupid does

Avatar / Picture

Member
Registered:
Posts: 54
Reply with quote  #2 
Who gives a flying F about Dawn.
1
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #3 
Well apparently I do. I run a 2 million dollar operation that buys or has bought primarily from Dawn Food on the west coast. Recently they have had a dramatic increase in their commodity items and all their competitors are now beating them. I now have let BakeMark in and significantly reduced my purchases from Dawn. When I question my rep he says that they have this Sales Manager that lives up north trying to dictate what they can sell and how much they can sell it for. I think he said his name was Frank. My reps says he does not have a clue how things work. 
Anyway, it's unfortunate because Dawn used to be a really good competitive company. BTW Stupid is as stupid does, I think you need to lose a little weight. 
0
formerdsr

Member
Registered:
Posts: 91
Reply with quote  #4 
Sounds a lot like USF and Sysco these days. Pricing and inventory are managed from the Rosemont and Houston. Divisions and Opcos have very little input as to what they stock for their particular markets. The new paradigm is: Sell what we want you to sell, the way we want you to sell it.
0
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #5 
I would guess that is whats happening. I feel really bad for my rep who has a family to feed. I'm guessing he has lost more than $100 a week from me in commissions alone. It's too bad that they don't let the reps have some say in the street pricing. The other problem created now is that I'm getting pricing on everything I buy and even more items are going to other vendors. Something the leaders did not consider.
0
Dino_nugget

Member
Registered:
Posts: 20
Reply with quote  #6 
Quote:
Originally Posted by Mooseberry
I would guess that is whats happening. I feel really bad for my rep who has a family to feed. I'm guessing he has lost more than $100 a week from me in commissions alone. It's too bad that they don't let the reps have some say in the street pricing. The other problem created now is that I'm getting pricing on everything I buy and even more items are going to other vendors. Something the leaders did not consider.


Im picking up a 100+ cases a week from my hispanic bakeries from this.  
0
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #7 
Dino, would not surprise me one bit. 
0
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #8 
My rep just told me that he had to raise the price on powered sugar, the last high volume ingredient I'm using. Calling BakeMark right now.
0
Stupid is as stupid does

Avatar / Picture

Member
Registered:
Posts: 54
Reply with quote  #9 
Mooseberry!
Wha Wha wha. Who gives a flying F#@K about your powered sugar cost. This forum is not for you to complain about your sugar. Waste of time. Go to restaurant depot or sam's club or even Costco. WTF is up with this dumb a$$ rant
P.S. And I got my titties from pure cane sugar!
2
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #10 
Your name sounds like an appropriate name for you. For the record, I do have an interest in my cost of powered sugar, it is a key ingredient used in my manufacturing plant. Pure cane sugar is only good for shrinking testicles and making people think they are better than everyone else. 
I find this recently joined board helpful in bringing people together with common interests and a place where it is acceptable to vent frustrations no matter what the reason. I have been around social sites for a while now and know trolls are going to be part of the postings. 
If you would like to learn more about how manufacturing works and how pricing decisions impact profitability, I would be happy to have you by one of my facilities. 

0
broadliner

Avatar / Picture

Senior Member III
Registered:
Posts: 795
Reply with quote  #11 
Quote:
Originally Posted by Mooseberry
My rep just told me that he had to raise the price on powered sugar, the last high volume ingredient I'm using. Calling BakeMark right now.


Local reps have no control over how their corporate adjusts prices. Sometimes, I think it has more to do with buyers' bonuses than what's best for the customers. There are legitimate reasons to raise prices: freight, shortages, crop failures, but it doesn't help your costs.
0
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #12 
Broadliner you are correct but there is more. My rep tells me that Dawn is walking away from low margin business not just in SoCal but across the country. While I understand they want to get rid of those that play the commodities game, corporations lose sight of why they have the business in the first place. I was buying all my ingredients from Dawn because they gave me decent pricing on my ingredients and would do me favors on my volume items. Now that they have decided to set minimum pricing on commodities they have forced me to shop, something the owners most likely did not see coming. Now that I'm forced to shop for commodities, reps invariably ask me for additional items and when they give me the pricing I'm shocked at how low it is. So in Dawns effort to raise their margins, they are losing higher margin items. It just doesn't make sense.
So now I'm only buying a handful of items from Dawn and my rep is raising the price on those items so he can try to retain his commissions. Eventually I'm going to have to sample and experiment with new items that will work the same in my products, my guess is I will find them cheaper from their competitors. 
And so it goes, the cycle of life that is on life support. Dawn needs to better understand the needs of its customer instead of their bottom line. 
0
Investigator

Avatar / Picture

Prophet/Sage
Registered:
Posts: 1,441
Reply with quote  #13 
Moose,

Have you thought of posting a link to this thread on the company facebook page or their Linkedin page? I don't know if that's possible but they're likely to listen to the customer if only out of curiosity.
0
Night Rider

Junior Member
Registered:
Posts: 17
Reply with quote  #14 
Moose,

You're correct Dawn is falling apart my suggestion is to call Bakemark. Bakemark is the market leader in Southern California they understand the bakery business.

Here's the local number if you're truly located in SO-Cal 562-949-1054... I would ask for the sales leader when you call... The Bakery business is no different than the broadline side everyone wants a deal.

Good luck to you,
0
Mooseberry

Junior Member
Registered:
Posts: 15
Reply with quote  #15 
Investigator, I get most of my information from my rep who is telling me like it is. These are directions from his manager and apparently their manager. I liken it to McDonald reducing employees by forcing customers to order through a kiosk. You need to cut costs somewhere and dropping high volume low margin business is a place to start but exceptions need to be made for key customers. 
Night Rider, I'm already buying from BakeMark and he is joking that it's like shooting fish in a barrel taking business from Dawn. 
0
broadliner

Avatar / Picture

Senior Member III
Registered:
Posts: 795
Reply with quote  #16 
When I left US last year the trend was away from small (less than $1500/week in purchases) to customers who could purchase $3000 or more. Several of my smaller customers were told they would be called by the order department. They would not have an assigned sales rep. Sysco is gong the same way.

Independent distributors are going to be picking up a lot of business because of corporate stupidity.


0
Previous Topic | Next Topic
Print
Reply

Easily create a Forum Website with Website Toolbox.